Your customers want instant information and gratification, and Instagram stories provide that. Instagram stories allows you to post a photo or video onto Instagram that will only be viewable for 24 hours, after which it will disappear altogether.
The concept behind Instagram stories is that they are readily shareable and because they are only accessible for 24 hours, people are encouraged to view them quickly.
For businesses, stories have great possibilities and can be used to boost your business if they are used correctly.
Present A Normal Day In The Life Of Your Business
One smart way of making use of Instagram stories is to simply post videos of the regular, day-to-day procedures of your business. You can add useful captions to describe what is going on to viewers. This works best for businesses with interesting products that can be presented in photo or video. For instance, a restaurant can publish an Instagram story of them creating a popular dish, which will attract customers.
Share Discounts Or Special Offers
You can use Instagram stories to offer discounts or special offers to customers. Just publicize the discount through an eye-catching image or you create a quick promotional video and upload it. Ensure that your audience know that the offer is only good for 24 hours. This will motivate people to share your Instagram story with as many people as they can.
Demonstrate Your Product Being Used
Upload photos or videos of your product actually being used. Lots of businesses use this strategy already. If you upload a great video, you can really make people want to buy your product.
Celebrate A Business Achievement
If your business wins an award or achieves a major milestone share it with a story. Even a simple video of a member of staff talking into the camera can really help sell that your company has achieved something. This is a great way to give your business a bit of personality and spark some customer interest in your business.
How To Create Instagram Stories
Click the plus sign at the top left corner of your Instagram feed. Then touch on the circle button that shows up at the bottom of the screen to take a photo from your smart phone, or hold it down to record video.
To add a filter, just swipe left or right and select from the different choices supplied. Tap the check mark at the bottom of the screen to add your story. You can choose on who can view your story by clicking on the three dots in the bottom right corner and selecting “Story Settings”.
Instagram has over 700 million active monthly users and its popularity continues to rocket as the cameras in smart phones become better at taking high-quality pics and videos.