New year is almost right around the corner and if you already have a website for your business but you’re not getting enough number of visitors for it, now maybe it’s time for you to start working on your website SEO or search engine optimization. You can start your new year buy this resolution that you will get a lot more number of visitors and expand your business. So if you’re interested to learn five steps to improve your website SEO, please keep reading since in this article we want to talk about just that.
1. Create more number of pages
You can create the ability of call to action from your visitors on these pages and you can also give detailed information about your services or products. So to sum up, secondary pages attract search engines, they enhance your readers visit, they give more detailed information to your visitors, they increase the ability to create internal links throughout your website and they create the ability for a call to action.
2. Optimize your old content
A lot of the websites on the internet have some old content which are not very well search engine optimized, this means they lack the needed keywords and as a result, search engines won’t be that interested to crawl into them. This can be easily fixed by you. So start checking out your previous pages and posts and put some long tail keywords in the needed places in them. This means all the titles should at least have one keyword in them, the first paragraph of your posts should be the most keyword rich part of your content, and keywords should be spread out throughout the rest of the content of any page or post as well. The URL of each page or post should be customized to let the viewer exactly know what the page or post is about.
3. Update your keywords
If you have been a hard worker and sharp website creator, once you wanted to create your website, you probably had done a complete keyword search to find the needed keywords by which you can draw visitors to your website. The important thing to know is your keyword list should be refreshed at least once a year. This is because each keyword doesn’t maintain the same popularity over time and sometimes another very similar or different keyword which is related to a niche can replace it. So make sure to refresh your keyword list at least once a year to be able to keep your website fresh and updated with newest and most popular keywords related to your niche.
4. Add new content to your website
This one is quite obvious, if your website is active and constantly being updated with new content, it will have a great impact on its SEO, but if your website stays inactive for a long time and doesn’t get updated with fresh and new content, search engines won’t like it and lose interest in indexing it.
5. Optimize your images
A lot of people think adding images to a website only improves the visibility joy of it and does that actually impact search engine optimization, this idea cannot be more wrong. Images have hidden elements of themselves which can be optimized. So make sure to choose the name of your images based on a keyword. You should also put a relevant alt text for your images so if a website is not loaded completely, a relevant text will be shown instead of the image itself.