Important Tips

Advanced Techniques for Optimizing Google Adsense – Part 2

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    In the previous article which was part 1 of advanced tips for Google adsense optimization, we mentioned some tips which could be resulted in your income being increased, but this is the part 2 and also contains useful tips. So please keep reading to get the full experience from our experience.

    1. Do not forget about smartphones

    In today’s world, a lot of people are using their smartphones to search the web, so it goes without saying that a lot of people who visit your website are using their smartphones as well. So you can not forget to customize your ads to be shown properly and also in the right place when they are being visited by smartphone users. Now you need to get creative in this regard, since when you are using a responsive layout for your website, when it is shown on smaller devices like tablets or smartphones, the ad placement usually will become completely different than the one which happens on desktop computers, so you need to organize it from ground up. The best option for you is to make the ad units which are being displayed for desktop computers not to be displayed on smaller devices and then you create some new ad units which are specifically designed for smartphones and then choose an option for them not to be displayed on desktop computers. This way, whatever device your viewers use, you simply won’t be able to go wrong and your ads will be displayed the best way.

    2. Geo-targeting is very important

    Some countries and places have higher CPCs than others, so it is always a good idea to target those countries. Some of these countries are United States, Canada, United Kingdom, Australia and some others. So for example, if your website is in Spanish, it is always a good idea to have some English part for it as well so that you can target those countries with higher CPCs. You can do a simple search on the internet to learn about which countries have the highest CPCs.

    3. Benefits from asynchronous adsense code

    After the year 2015, Google announced asynchronous codes which were resulted in reducement of loading page. So it is essential for you to take advantage of this feature and make the loading page of your website on which Google ads are being displayed shorter. This is especially essential if your website has a quite heavy layout, the last thing visitors wan is wait around for your website to be loaded. Everyone likes to get to what they’re looking for as quickly as possible.

    4. The last but certainly not least tip I can give you is to always keep testing what works the best. For example, the niche you choose for your website may be pretty great, but you may be able to focus on a branch of it which has much less competition than your current niche. So if you do not choose that, you will lose out on a lot of money in the long run. Constantly monitoring what part of your business is doing the best and which part is not is the most important part of any business. If you can eliminate the flaws of your website and focus on the keywords which are working the best for you, you will be able to get the best results.

    By following these tips not only you will be able to take advantage of the most important capabilities of Google adsense which have been created to be taken advantage of, you’ll also be able to see sustainable growth in your income which will benefit you in the long run since you will become more and more motivated to develop your websites and work on them.

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