In recent years, Google AdSense has turned into one of the most popular and well-paying advertising systems. The reason behind it is it is running by Google and also it has the highest click value among all other advertising systems. Also another good thing about it is there are lots of sources on the internet on which you can find useful tips on how to make the most out of Google adsense and its optimization capabilities. But one problem with these tips is that most of them are quite basic and everyone knows about them, so what should you do in order to make yourself stand out from the competition? Well, you need to learn some advanced tips about Google adsense optimization. This is exactly what we’re going to talk about in this article. So if you’re interested to learn about it, please keep reading.
1. Pay attention to your invalid traffic
What is invalid traffic? Well, recently Google has added a line into its account which says “invalid traffic”, this means there were some traffic coming to your website which were not valid to Google and the income earned by clicks done by this traffic will not be paid to you later on. Also if the amount of this invalid traffic gets too high for Google, it will be resulted in your account suspension. This is bad news, so how can you learn about where this invalid traffic is coming from and how you can get rid of it?
– You need to keep a enough balance between the number of displayed ads on your pages and the amount of their content. This means you never want to have more volume of ads than content on your pages.
– It may not make any sense, but Google doesn’t like traffic coming to your website from social media. Of course social media can be a great source of traffic for any website, but Google likes it much more when the traffic comes from search engines. Also you should never use paid traffic for your website, paid traffic are usually not organic and are delivered to your website by bots. This is highly dangerous for your website and can be resulted in your account suspension.
– At last, if you know you’re doing everything right and you’re still getting lots of invalid traffic in your Google adsense account, maybe it is time for you to contact Google and let them know about it. Maybe you’re being a victim of click-bombing from your competitors or people who don’t like to see your success.
2. Block some categories
This is another useful feature provided by Google adsense, you can block certain categories and prevent them from showing advertisements on your website. So why should you do it? Well, first you need to look at the report under “allow and block ads” in your Google adsense account. Then you will see some categories which are showing that some advertisements on your website are not doing so well and although the impressions on them are quite high, but the revenue you’re getting from them is quite low compared to those impressions. So in order for you to increase your revenue you need to block those categories and prevent them from showing advertisements on your website. This way you are basically focusing more on the ads which are paying the best.
3. Use custom channels
Another great feature, it seems we cannot get enough of them. When you want to attract best advertisers and increase your revenue, you can take advantage of custom channels and create groups of ads or some placements of them which can be targeted directly by advertisers. When you provide advertisers this ability, the competition for your ad is increased. But maybe you don’t know how to set up custom channels in your Google adsense account, well, just like anything else you can search for it on the internet and I’m sure you’ll find many great tutorials.
You can learn about other advanced tips for Google adsense optimization in the part 2 of this article.