Important Tips

10 Proven Strategies to Increase Your AdSense Revenue – Part 2

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    Image or Text Ads:

    One of the myths of AdSense is that image ads work better. By blocking an ad type or ad category, you decrease the competition on your ad, and this also decreases the CPM of your ads. I prefer to use both ad types.

    Ads between posts:

    If you want to increase Adsense revenue, you can easily configure Adsense ads to match with your page background and colors, and add 468*60 image ads or text link ads in between posts. You can also add 7-10 pictures, keeping in mind that you want to offer a good user experience to your readers. Make sure to add enough space between ads & content, so that it doesn’t violate AdSense policies.

    Placement targeting:

    This is one idea which many bloggers are not implementing. When you create a channel, you have the option to add more details about your ad types, and then put your ad up for auction in the market by opting for placement targeting. This increases the competition, and the ad value on your site goes up. You must enable this manually for every custom channel. To enable placement targeting on your existing custom channel, log in to your Adsense account > My ads > Custom > Custom Channels. Next, click on one of the names and a screen will pop up. Simply add the details and put a checkmark at placement targeting.

    AdSense Blacklist URLs:

    There are many advertiserss which pay very little per click. There used to be a site showing the Adsense ad “black list”, but if you have compiled a list of your own or you know of any site with very poor performance, you can block that advertiser’s URL. I have done it myself, and it improved my revenue by 10% in one week’s time. You can also block your competitor’s ads from displaying on your site.

    AdSense Category blocking:

    In the new Adsense interface, the category blocking feature has become much easier to use. You can quickly see which categories of ads are performing poorly, and you can block those categories. I usually block the categories which have a good percentage of impression but a very low earnings percentage. This can also be configured via your “allow” and “block” ads page.

    AdSense for YouTube:

    If you are a video publisher or if you upload videos to YouTube, you can monetize your copyrighted video using the YouTube publisher program. I have been using it for a long time, and it performs really well. Performance, of course, depends on the traffic your YouTube videos get. Here is a guide to get started:

    How to get a YouTube Partnership
    Experiment:

    If your only source of income is Google Adsense revenue, perhaps these tips will be helpful to you. It is important to test various things and see what works the best for you. For example, you can play with link colors and see which link color combination is generating maximum CTR, etc.

    Feel free to share a tip which has worked well for you and has helped you to increase your Adsense revenue.

    If you are not approved for Google AdSense, you can have a look at other posts published on ShoutMeLoud regarding alternative monetization programs.

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