One factor to which you must give serious consideration involves the placement of your ads. Be careful to make sure you don’t violate
AdSense policies by placing your ads in a way that forces users to click on them. Additionally, be sure never to ask someone to click on
With those important considerations out of the way, AdSense’s new interface has some easy-to-use features which will help boost your
DIY tips for increasing AdSense revenue:
It is commonly said that traffic is directly proportional to money in blogging, but this is not accurate in terms of AdSense advertising. The
reason for this is that there are many factors which affect your AdSense income. These include ad placement, ad type, traffic source and
most importantly, AdSense CPC.
If you are doing keyword research, keep an eye on the CPC column. The higher the CPC, the better it is for you as an Adsense publisher. If
you target high CPC, then the number of words, keywords, and clicks on your ads will usually be higher.
You can also use a tool like SEMRUSH to find profitable keywords.
One thing I don’t like about Adsense is that this type of Internet-based advertising has the least effect on my performance channel.
With all of that said, let’s move on to the goal of this post which is to give you an understanding of the ways to increase Google Adsense
We all know that ad placement and ad size are two crucial aspects of increasing AdSense revenue. However, the challenge is to manually
test it all by yourself. This is where you should take advantage of Artificial intelligence tool like Ezoic.
This is a free tool and available for all bloggers who have more than 20,000 page views a month. This service once configured (your
account manager will help you), will automatically start experimenting with Ads to optimize user experience. The reason why I like Ezoic and
am suggesting you this as the first thing is that it focuses on user experience the most, which not only makes your readers happy but helps
you to earn more money.
Also, the good user experience is a positive SEO signal which in turns improve your ranking. I have seen a few ShoutMeLoud readers who
have started earning 30-60% extra from AdSense after using Ezoic.
This is one of the most common factors involved in getting low vs. high CTR.
You should try putting Adsense ads around the content and above the fold. (Above-the-fold ads perform far better than below-the-fold ads!)
You can blend the ads with your site design.
There is one thing that bloggers often ignore – link-based ads. Link-based ads are different from banner ads, and they don’t decrease the
CTR of main ads if optimized properly. I usually prefer to keep these types of ads on the header navbar.
When you design a website for Adsense income, you should keep the AdSense heatmap in your mind. This way you can easily create
Adsense-optimized themes and designs for your new site.
Here are some of the Adsense sizes which work best:
336 * 280 : Large Rectangle
Your Traffic matters:
Adsense ads perform best when your traffic is from search engines. Also, interest-based ads might not perform as well if you are getting
more direct traffic. Many people complain about low CPC and low Adsense income despite leaving millions of impressions per month. This
is mostly due to CPC and traffic sources. Start targeting traffic from countries like the U.S.A and the U.K, and you will end up getting high
Adsense for Search: Add extra revenue source
Adsense offers many ways to monetize your site, and you should try to take advantage of all ad types. Adsense for Search not only helps
you monetize, but it also helps with user navigation. I have previously shared a guide on setting up Adsense for Search.
Adsense section targeting: Make ads more relevant
Adsense is a contextual ad network that works based on the content of your page, and this includes your header and footer. So ads shown
via Adsense must be highly relevant to the context of your article.
Adsense section targeting is a quick technique to add two lines of code before and after the content, thus targeting your ad to the content.